TREASURE’s “IF I” sets fastest 100M MV record of 2026

TREASURE have reached a major milestone with their latest release, as the music video for “IF I” has surpassed 100 million views on YouTube.

According to their agency, the video crossed the mark on June 13 at around 4:49 p.m. KST, less than two weeks after its release on June 1.

This means the group achieved the milestone in just 11 days, 22 hours and 49 minutes, making “IF I” the fastest K-pop music video of 2026 to hit 100 million views.

The achievement also sets a new personal best for TREASURE, marking their quickest MV to reach the milestone so far.

With this, “IF I” becomes the group’s fourth official music video to exceed 100 million views, following “BOY,” “I LOVE YOU,” and “JIKJIN.”

The strong performance highlights TREASURE’s growing global popularity, including among European fans who continue to drive streaming numbers and online engagement.

As the group builds momentum in 2026, this record-breaking result reinforces their position as one of the standout K-pop acts of the year.