IU’s “Unknown Planet” becomes her fastest MV to reach 100 million views

IU has reached a new YouTube milestone with the music video for “Unknown Planet.”

On 10 November, the video surpassed 100 million views, around one month and 25 days after its release on 16 September.

The achievement makes “Unknown Planet” IU’s fastest music video to reach the 100-million-view mark.

It is also her 11th music video to cross the milestone, joining titles including “Palette,” “BBIBBI,” “eight,” “Blueming,” “Celebrity,” “LILAC” and “Love Wins All.”

For European UAENAs, the record underlines the continued global reach of IU’s latest digital release.