ILLIT’s “It’s Me” becomes their fastest MV to reach 100 million views

ILLIT have reached a new milestone with their latest title track “It’s Me”, whose music video has surpassed 100 million views on YouTube.

According to their agency BELIFT LAB, the MV crossed the mark on July 18 at around 3:14 p.m. KST, becoming the group’s second video to achieve this after their debut hit “Magnetic.”

Released on April 30, “It’s Me” took approximately 78 days and 21 hours to reach the milestone, setting a new personal record for the group.

This beats the previous benchmark held by “Magnetic,” which needed over 86 days to reach the same number of views.

The achievement highlights ILLIT’s growing global popularity, with strong streaming numbers across international audiences, including Europe, where the group continues to gain traction among new fans.

With two 100-million-view MVs already under their belt, ILLIT are quickly establishing themselves as one of the standout rookie groups of their generation.