BLACKPINK’s Jennie Sets Release Date for New Single “Less than a Lover”

BLACKPINK’s Jennie is gearing up for a new solo release with her upcoming single “Less than a Lover.”

A teaser revealed on July 21 confirms that the track will be released on July 24 at 1 p.m. KST, marking her latest musical comeback.

The announcement also highlights Jennie’s creative involvement, with the artist credited for directing, writing, and producing the new song.

This level of artistic control continues to showcase her evolution as a soloist beyond her group activities with BLACKPINK.

Fans have already been given a first glimpse through teaser content, building anticipation ahead of the official drop.

For European listeners, the release will arrive early on July 24, depending on local time zones, making it a same-day launch across the region.

More details about the track and potential promotions are expected to follow after the release.